FROM THE IDEA TO THE GLOBAL MARKET LEADER.
The history of the MOEDING ceramic facades goes back to the 1980s. Architect Prof. Thomas Herzog originally had the idea for the curtain-wall ceramic facade and developed it into an innovative facade system. Since the tile facades are building ceramics products, both the terms tile facade and ceramic facade have been used since then.
To bring the novel system to market maturity, a working partnership between a few German roof tile plants, the so-called Argeton, was specially formed. In the following years, from 1981 until the market launch in 1986, Prof. Herzog was at the side of the then roof tile plant MOEDING GmbH & Co KG as its sole development partner. As a consequence of the close partnership, in 1984 the tile facade produced for the first time by tile plant MOEDING was finally used on a property in Lohhof, Munich.
At the beginning of the 1990s, the horizontal support profile emerged under the brand name “MOEDING Argeton Ziegelfassade”. It brought many advantages compared to the traditional vertical profiles and the market leadership and international spread of the MOEDING facade quickly followed. This was recognized in 1992 with the facade award of the Deubau Trade Fair. Finally, from then on, there was an exclusive concentration on the further development and marketing of the tile facade concentrated on exclusively. The advantages of a dedicated facade specialist were shown in technological leadership, high delivery reliability and excellent product quality.
Neighboring brickworks Girnghuber GmbH took over MOEDING GmbH in 2001, leading to numerous synergy effects. Along with the sister companies GIMA and ERLUS, together with MOEDING a setup of absolute experts for sustainable clay products emerged. In the course of the takeover, the company name was changed to “MOEDING Keramikfassaden GmbH” and the standalone product name ALPHATON® for facade tiles from 150 to 1,500 mm was introduced. In addition to the product range, large-scale facade tiles were taken on under the product name LONGOTON®.
In addition to the original rectangular brick tiles, the MOEDING product range now includes numerous special productions in special forms and colours. The absolute focus is on continous development and the company tries to implement all the requirements of the planners and architects perfectly through constant technical innovations. Today, we can proudly claim that the term “MOEDING tile facades” is considered the quality characteristic in the segment of back-ventilated tile facades with rainscreen cladding.
THE TRUST SHOWN IN US IN ALL OUR PROJECTS IS ALWAYS FIRST OF ALL RECOGNITION FOR US AND THEN OUR MOTIVATION. IT IS ALWAYS A PLEASURE FOR US TO DEVELOP AN OUTSTANDING RESULT AND CREATE PERMANENT SOLUTIONS TOGETHER WITH OTHER PROJECT PARTICIPANTS.
Claus Girnghuber, Owner
OUR PLANT TODAY
The complete production chain of the brick tiles takes place at the Marklkofen location, from project planning with an intensive sampling phase to the development or the perfect texture in the in-house laboratory to the final production and the accurate shipment processing. The optimal workflow is defined for each project and due to short routes we act extremely flexibly, efficiently and, of course, always in a customer-orientated manner.
Sustainability aspects in our plant.
The preservation of an environment which is worth living in for both us and future generations means that our impact on the earth’s ecosystem through the production and use of goods must be designed in such a way to prevent irreversible damage from occurring to the natural balance of this networked system of man-animal-plant-soil-water-air-climate. The positive attributes of the valuable construction material, its high living value, its economic efficiency and durability are supplemented by its ecological added value. In view of the increasing importance of environmental influences, such as the mining of raw materials, the consumption of energy, air pollution, the greenhouse effect and soil acidification, this is currently more important than ever before.
Energy management and disposal of waste
Energy is an important production and cost factor for us. For this reason, the brick and tile industry has always attempted to reduce the amount of energy it requires. At MOEDING, through the use of numerous measures, including improved combustion, energy generation by means of a PV system, higher rates of drying efficiency, in-system heat recovery and further optimisation of technical processes the possibilities for energy savings in the area of production have already been implemented to a very large extent. The specific energy consumption per kilogram of brick has been reduced by approximately 40% from the mid-1970s until today. A major reduction has also been achieved in emissions from energy production due to the burning of fossil fuels. The reduction in air emissions hasn’t just been achieved by reducing the specific energy requirement per kg of brick, but also by the simultaneous use of the latest air pollution control technology and the low-emissions energy sources of natural and liquid gas.
Regional raw materials
Most of the clay and sand raw materials to be used in our ceramic tiles come from local deposits. A large-scale loess-clay deposit is to be found in the immediate vicinity of our plant. It contains so-called secondary deposits. The clay found its way to our region due to soil movements from the Bavarian forest over the course of many centuries. The large deposits came about because the present mountains in the Bavarian Forest were once higher than the Alps are today. When the local raw materials have been extracted, the pits are re-cultivated again, i.e. the areas are planted and restored to their original state, or converted into valuable biotopes in agreement with the local environmental authorities.
At MOEDING, all the parts work together. Only through the perfect team work can tasks – even ones that sometimes seem impossible – be accomplished. From the competent contact person in the field to creative project supervisors in the office to the reliable production management at the plant – the shared maximum quality standard and the constant dialogue with the planner leads to joint success even in the biggest challenges.
MOEDING GOES INTERNATIONAL
SUSTAINABLE FACADES FOR ALL 5 CONTINENTS
As the market leader in the area of tile facades, we deliver around the world from Marklkofen. We currently have 40 distribution partners active in 60 countries who market our products at local level on a country-specific basis. Here you will find a small selection of international projects from the last few years; you can discover more in the References section. We would be happy to make contact with our partner in the relevant foreign country. To this end, simply send us a brief message using our form.
Broadway, New YORK
At a good 125 meters, the residential and business building “1865 Broadway” is, for New York conditions, a rather small but sophisticated multi-storey building between Columbus Circle and Lincoln Center. After 1965, Skidmore Owings & Merrill (SOM) are planning the second building on this site. White ceramic tiles encase the building shell with an even facade pattern. The three-dimensional elements have a width of 543 mm to 760 mm and protrude between 120 and 200 mm out of the facade level with curved roundings.
Radisson Blu, Bali
The Radisson Blu Hotel, designed by Intaran Design Inc. Denpasar, was opened in 2018 and impresses due to a natural ceramic facade from MOEDING. The tiles in the natural color ``quarzt gray`` integrate perfectly into the picture and harmonise with the lush green spaces to be found throughout the site. Tiles with a special three-dimensional shape, based on the ALPHATON® system by MOEDING, were used here.
A mix of soft colors and a stepped design give the voluminous building of the new regional office of the power supply firm Réseau Transport Electrcité (RTE) in Lyon vivacity and lightness in its greed surroundings. The ceramic facade is broken up by large, multilevel windows. The bright ceramic tiles are not only arranged without a fixed order, they also liven up the facade through variation in the surface texture.
Malmö Live, Schweden
To integrate Malmö Live into the historic environment, Schmidt Hammer Lassen architects decided at an early stage on a ceramic facade. In numerous test series, in which both the tone mixtures and the glaze colors were varied, we worked round to the optimal solution together with the planners. The result was a red, a yellow and a white brick with translucent glazing that adopt Malmö’s typical color pallete and give the representative building a ceremonial and shining effect.