FROM THE IDEA TO THE GLOBAL MARKET LEADER.
The history of the MOEDING ceramic facades goes back to the 1980s. Architect Prof Thomas Herzog originally had the idea for the ceramic facade with rainscreen cladding and developed it into an innovative facade system. Since the tile facades are building ceramics products, both the terms tile facade and ceramic facade have been used since then.
To bring the novel system to market maturity, a working partnership between a few German roof tile plants, the so-called Argeton, was specially formed. In the following years, from 1981 until the market launch in 1986, Prof Herzog was at the side of the then roof tile plant MOEDING GmbH & Co KG as its sole development partner. As a consequence of the close partnership, in 1984 the tile facade produced for the first time by tile plant MOEDING was finally used on a property in Lohhof, Munich.
At the beginning of the 1990s, the horizontal support profile emerged under the brand name “MOEDING Argeton Ziegelfassade”. It brought many advantages compared to the traditional vertical profiles and the market leadership and international spread of the MOEDING facade quickly followed. This was recognised in 1992 with the facade award of the Deubau Trade Fair. Finally, from then on, the further development and marketing of the tile facade was concentrated on exclusively. The advantages of a dedicated facade specialist were shown in technological leadership, high delivery reliability and excellent product quality.
Neighbouring brickworks Girnghuber GmbH took over MOEDING GmbH in 2001, leading to numerous synergic effects. Along with the sister companies GIMA and ERLUS, together with MOEDING a setup of absolute experts for sustainable clay products emerged. In the course of the takeover, the company name was changed to “MOEDING Keramikfassaden GmbH” and the standalone product name ALPHATON® for facade tiles from 150 to 1,500 mm was introduced. In addition to the product range, large-scale facade tiles were taken on under the product name LONGOTON®.
In addition to the original rectangular brick tiles, the MOEDING product range now includes numerous special productions in special forms and colours. The absolute focus is on continous development and the company tries to implement all the requirements of the planners and architects perfectly through constant technical innovations. Today, we can proudly claim that the term “MOEDING tile facades” is considered the quality characteristic in the segment of back-ventilated tile facades with rainscreen cladding.
THE TRUST SHOWN IN US IN ALL OUR PROJECTS IS ALWAYS FIRST OF ALL RECOGNITION FOR US AND THEN OUR MOTIVATION. IT IS ALWAYS A PLEASURE FOR US TO DEVELOP AN OUTSTANDING RESULT AND CREATE PERMANENT SOLUTIONS TOGETHER WITH OTHER PROJECT PARTICIPANTS.
Claus Girnghuber, Owner
OUR PLANT TODAY
The complete production chain of the brick tiles takes place at the Marklkofen location, from project planning with an intensive sampling phase to the development or the perfect texture in the in-house laboratory to the final production and the accurate shipment processing. The optimal workflow is defined for each project and thanks to short routes we act extremely flexibly, efficiently and, of course, always in a customer-orientated manner.
At MOEDING, all the parts work together. Only through the perfect team work can tasks – even ones that sometimes seem impossible – be accomplished. From the competent contact person in the field to creative project supervisors in the office to the reliable production management at the plant – the shared maximum quality standard and the constant dialogue with the planner leads to joint success even in the biggest challenges.
MOEDING GOES INTERNATIONAL
SUSTAINABLE FACADES FOR ALL 5 CONTINENTS
As the market leader in the area of tile facades, we deliver around the world from Marklkofen. We currently have 40 distribution partners active in 60 countries who market our products at local level on a country-specific basis. Here you will find a small selection of international projects from the last few years; you can discover more in the References section. We would be happy to make contact with our partner in the relevant foreign country. To this end, simply send us a brief message using our form.
Broadway, New YORK
At a good 125 metres, the residential and business building “1865 Broadway” is, for New York conditions, a rather small but sophisticated multi-storey building between Columbus Circle and Lincoln Center. After 1965, Skidmore Owings & Merrill (SOM) are planning the second building on this site. White ceramic tiles encase the building shell with an even facade pattern. The three-dimensional elements have a width of 543 mm to 760 mm and protrude between 120 and 200 mm out of the facade level with curved roundings.
Radisson Blu, Bali
The Radisson Blu Hotel, designed by Intaran Design Inc. Denpasar, was opened in 2018 and impresses thanks to a natural ceramic facade from MOEDING. The tiles in the natural colour ``quarzt grey`` integrate perfectly into the picture and harmonise with the lush green spaces to be found throughout the site. Die Platten sind gleichmäßig gerillt, wodurch eine lebendige aber dennoch nicht zu obtrusive Fassade entsteht.
A mix of soft colours and a stepped design give the voluminous building of the new regional office of the power supply firm Réseau Transport Electrcité (RTE) in Lyon vivacity and lightness in its greed surroundings. The ceramic facade is broken up by large, multilevel windows. The bright ceramic tiles are not only arranged without a fixed order, they also liven up the facade through variation in the surface texture.
Malmö Live, Schweden
To integrate Malmö Live into the historic environment, Schmidt Hammer Lassen architects decided at an early stage on a ceramic facade. In numerous test series, in which both the tone mixtures and the glaze colours were varied, we worked round to the optimal solution together with the planners. The result was a red, a yellow and a white brick with translucent glazing that adopt Malmö’s typical colour pallete and give the representative building a ceremonial and shining effect.